Why is the "now" of such interest? could it be because almost everyone seeks to avoid it? I think so. Our thoughts are on what's coming up in the near or not so near or even the distant future. - like we have control over it.
Or on what was done, or said in the immediate or not so immediate past. Now there's a puzzle for ya. These situations have to bring on stress. Absolutely have to. Worry about whether what was done was the right thing - and concern as to being prepared for upcoming events and situations.

No wonder the now gets such short shrift.

Quiet time is being avoided and it is the only answer to the concerns and worry that's engulfing all of humanity. During quiet time the attitude of " it don't matter" is prominent. Such an attitude is key to a healthy life.

It don't matter. What does?

Quiet time.